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Kobe Filed Trademark for Gigi's Nickname, "Mambacita" ❤️

Updated: May 9, 2022

(Pictured: Gianna Bryant and Kobe Bryant)


On January 26, 2020, Kobe Bryant and Gianna Bryant left this earth due to an unexpected helicopter crash. The passing of the nine passengers, including Kobe and Gianna, shifted the world into mourning and grieving as we heard the shocking news.

Kobe was a legend, a champion, a coach, a 1% athlete, and a Girl Dad. His love for his family was shown not only on the court, but off the court in his business ventures.

On December 30th, 2019, Kobe Inc., filed the trademark “Mambacita” for his 13 year old daughter, Gianna. According to the United States Patent and Trademark Office, the trademark is still pending.

You may ask – What is a trademark? (Oh. I’m glad you ask. You know I got you, lol 😉)

According to the United States Patent and Trademark Office,

A trademark is “generally a word, phrase, symbol, or design, or a combination thereof, that identifies and distinguishes the source of the goods of one party from those of others”.

“Mambacita” was a name that was derived from Kobe’s alter ego, “Black Mamba”. “Black Mamba” is a nickname that describes Kobe’s deadly assassin mentality, agility and aggressiveness on the court. “Mambacita” is a nickname that Kobe lovingly gave his daughter, Gianna, as she created her own lane in basketball.

According to the USPTO, the trademark of “Mambacita” was intended to be used for athletic wear, including shirts, shorts, hats, jerseys, sweatpants, sweatshirts and hoodies. By the filing of the trademark, we can see that Kobe valued his family’s legacy. As we see here, a trademark can secure financial wealth for the family’s next generation. A trademark helps protect other people from profiting off of a family’s brand and business.

It’s beautiful to see that Kobe was a forward thinker, a perfection of his craft and a family man. May Kobe, Gianna, and all of the victims rest in paradise. I am praying relentlessly for all the of the families effected.

Until next time,

Lawyer Jas

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